Client: MEK Review

Focus: Strategy, Brand Identity, UX Design, Web Development, Marketing

MEK Review is a popular learning center in North Jersey, committed to serving students and families across the Tri-State area. With its team of dedicated counselors and teachers, MEK Review has helped students gain admission to top schools, prepare for admission tests, and achieve better outcomes in the classroom.

Our goal at Kairos? Help MEK Review increase its name recognition, drive course enrollments and inquiries, and most importantly, to transform it into the brand it’s ready to be.

Our approach needed to be thoughtful and comprehensive to help our client reach this major milestone in their journey. Our work would impact a range of customer touchpoints, shaping everything from the online experience to email messaging to marketing collateral design.

Challenge

Create brand guidelines that were universal yet versatile for the brand’s many programs, courses and events. Implement messaging and branding in marketing and creative production across digital, print and in-person touchpoints.

Outcome

Kairos guided MEK Review to clarify their brand and marketing strategy, helping them stand out against a crowded, competitive field of educational providers.

This led to a growth in key areas, including course enrollments, customer inquiries, and digital presence; dramatically increasing success rates across the board.